Sunday, October 05, 2008

A refreshing pause?

Once again via Avedon, I don't know quite what to make of this Orangina ad either. The main objection seems to be the drink is targeted to kids and the ad is way too sexy. I don't really think of it as a kid's drink myself and the ad is running in Europe, not Iowa. Europeans are a lot less inhibited about sex and I doubt this is much racier than a lot of stuff on their teevee. But what do I know?

I guess I would say the ad doesn't really offend me but it doesn't make me want to run out and buy some Orangina. Rather the opposite.


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